Price perception can be a funny thing. Quality and value are not always defined by the price of a good or service. Of course, we can all agree that value is something we seek when we are spending our hard earned dollars, but how can we know true value when we are offered a great deal?
Every month, About Face and Body Laser and Wellness Clinic offers our clients a special price on a service that we offer. And, we offer occasional amazing deals at events such as our semi-annual Open House. Pricing these special offers can be challenging, since the cost of operating gold standard lasers and using medical grade products is high. However, we want our clients to be able to afford the services and products that will help them to resolve their health and beauty issues. We also want clients to have the opportunity to be introduced to new services that we have to offer.
When I became the owner of About Face and Body in March of 2015, I reviewed the menu of services and the pricing and I made the decision to lower the price of certain popular services substantially. As an example, our IPL photo facials used to be priced at $170 (the average price in the area). I reduced this price to $100. Not because I felt that the service wasn’t worth more, but because the service is so effective and is so good for so many of our clients. I wanted to make this service available to more people who would benefit from it.
Lowering prices and offering amazing discounts on services is important to me. Without compromising our business, I want to be reasonable while offering the very best in service and expertise. Our team of experienced and talented laser and skin care specialists have a lot to offer you. Our equipment is state of the art and we choose our products carefully with results in mind.
When we provide specials, we never cut back and the services or the products that we choose for you. Our deals are truly good value and we are proud of our work. Being reasonable about pricing, offering real discounts and striving for excellent results are conscious choices that benefit you and us. We thank all of you who have continued to support us as we grow and expand our menu. And, we welcome all of you who have never been to the FAB (Face and Body) or who might not have seen us in while to visit us. We are always available to answer questions, show you around and introduce you to our clinic!
Consultations for most services are always free and we are open later into the evening three days a week! Our September special is the IPL photo facial and is an unbelievable $85! True value. It will always remain an important part of who we are and what we do. See you soon.
Most sincerely, Carolyn Vandersluis,
owner and operator of About Face and Body Laser and Wellness Clinic
1098 London Road, Sarnia
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